Social Media and Seinfeld

You have to love Seinfeld.

For a show about nothing, not a day goes by that I find myself saying, "that right there is a Seinfeld episode".

It would be interesting to see Seinfeld in the social media era.

George would be creeping out girls from college on Facebook.

Elaine would be all over blogging, pinterest, vine, yada yada yada..

Kramer had so many cockamamie ideas like perfume that smells like the beach and making your own pizza, that he would be all over every social media startup.

And Jerry, well he would just be Jerry.

There was an episode that kind of reminds me of social media and all the gurus.

It was the reservation episode.




"Anybody can take a reservation but holding the reservation is the key".

If you are going to brag about how facebook done properly beats traditional media then you better be prepared to show examples.

Otherwise all you really have is a theory about....nothing!

Is Your Online Store Working

I was online at futureshop.ca new year's day looking for a printer.

Found one.

They allow you to reserve the item for 24 hours at the store you choose, providing they have it in stock.

They do.

Click, click send and my printer is ready the next day.

Or so I thought.

I showed up the next day.

Chap asks if I received the email confirmation.

Nope.

Oh that is going to be a problem, he says.

Its noon and he tells me he is back logged with about 300 emails to send out.

They don't have the item he doesn't know if they will be getting any in.

I figured I would look for another.

My smart phone goes off.  It's his email.

That hit the wrong nerve.

I find a store manager.

Tell him my story but of course I am getting what he can't do for me.

It reminds me of the Seinfeld episode where Jerry was trying to reserve a car.



And if Future Shop knew how to take a reservation I would have that printer.

And by the way Future Shop, while I was in your store today I tweeted my complaint.

Three hours later I tweeted again about it.

Last time Future Shop tweeted?

 ‏@FutureShop

31 Dec

New Year's Clearout SALE on NOW! SAVE up to $1000 on TV's and much more. Jan. 1 & 2. Shop now! http://ow.ly/sbqFI 

So who is minding the online and social media store at Future Shop?

Anyone?  Bueller?

My Christmas List Part 2

1. A monopoly game for Lindsay Lohan.  It has two get out of jail free cards
2. A gift certificate for Winnipeg Mayor Sam Katz to the Cathay House
3. A haircut for Liberal head honcho wanna be Justin Trudeau
4. Justin Bieber’s hair for Canadian Prime Minister Stephen Harper
5. A key to the City of Winnipeg for Sandy Shindleman, he owns everything else in town
6. A plaque for both Premier Greg Sellinger and Sam Katz quoting George Costanza, “its not a lie if you believe it”
7. Sam Katz’s Winnipeg home for Bomber’s Joe Mack so he can stay the winter and Sam can spend the winter in his Phoenix home (Oh yeah he does that anyway)
8. Miles Gorrell and Chris Walby in their prime playing in front of Buck Pierce
9. For NHL players and owners to switch places and start the negotiations over again
10. Grace for those who are offended to hear Merry Christmas and to all a good night

QR Codes

I don't see any reason for them if I am going to click on it and you direct me to your website.

But go ahead fill your boots

What I don't get is some of the dumbest spots for them.  

Like on a bus.  Really.

Worst yet is a bathroom at the movie theatre.

It just reminds of the Seinfeld episode with Rebecca De Mornay.  

Get that phone out of here.

Oh yeah, its the other Rebecca De Mornay.

Seinfeld On Facebook

Yada Yada Yada

Call me jaded.

Because I pay homage to Seinfeld in this blog, there is the Yada Yada Yada episode where instead of finishing sentences, they yada yada yada them.

Back to my jadedness.

I wish some of the news today was yada yada yada’d over.

Prince William is naked…yada yada yada

Katie Holmes is getting $400,000 in child support, yada yada yada.

Tom Cruise couldn’t pay restaurant tab..yada yada yada.

Who really gives a flying…yada yada yada!

Big or Little Coincidence

There is a Seinfeld episode with Elaine arguing that there are big coincidences. Her combatant insists there are no degrees. It either is or isn't.

This was running through my head as I took a phone survey about my cell phone service.  My answers based on a scale of 1 to 10 with 1 being no and 10 yes. 

That leaves a lot of assumption from 2 to 9? 

Big coincidence they haven't figured it out because I still have lousy service!

A whole lot about nothing

In a Seinfeld episode Kramer finds a Merv Griffin Show set in a dumpster. He sets the pieces up in his apartment creating and hosting his own make belief show. Soon the show becomes stale and he has "to retool". "Rabbit Ears" is a retool. Introducing "85 words". My life is all about 85 words, the length of a radio ad which is what I sell for a living. Advertising observations will continue but like Seinfeld, 85 words is a whole lot about nothing!

The new Burger King Whiplash Whopper TV ad

I loved the Jackie Chiles character on Seinfeld.



I guess the folks at Burger King's ad agency, Taxi, did to.

I think they should have gone after the real Jackie. This doesn't work for me.

Tony Mariani