Thursday, December 5, 2013

Hudson's Bay Could Learn From Apple

I love Apple but after the iOS 7 update, hate it!

It came glitches.  I lost some data so off to the Apple store.

20 minutes later, problem solved.

And I left buying a new case for my iphone.

Back to loving Apple.

Hudson's Bay should borrow a page from Apple.

Hudson's Bay spends millions in advertising.

But they can't seem to find anyone to man a cash register.

Apple gets it.  

They have the portable handheld devices that takes credit cards and debit cards. And they email you your receipt.

Think of how much data you have now collected.  The marketing you can do.

And save me the aggravation of walking through your store looking to give someone money!

Monday, December 2, 2013

Want To Sell More? Fire Your Ad Agency.

If you are in advertising sales, the headline shouldn't surprise you.

The right of passage in advertising is to knock heads with an ad agency when they have not included you in a buy.

Ad agencies buy media based on age groups like adults 25-54, adults 18-49, females 25-54.

When you focus on age groups,  a very important criteria is missed,  the ones with money!

Derek Dunham has a great post about a large group of people who are ignored by almost all advertising.

"But with less than 5% of advertising spend aimed specifically at this age group, advertisers are either not seeing the opportunity or don't know how to engage this audience", writes Dunham.

I am 53 and my youngest are twins who will be 25 in January.  Both work and they do okay.

The wear running shows and I wear dress shoes.

I own my house, they rent.

Our cars are paid for, they have payments.

Can you see the picture?

Other than being related the only thing we have in common is we are in the 25-54 age group.

Bob Hoffman and Sharon Krinsky and their Type | A agency have put together a great video.

If you want to sell more, watch this.