3. An advertising budget that consists of more than a couple of weeks at Christmas.
10. Ask your kid if he believes what your ads say.
11. Don't cheapen out on things that will help grow your business (training) and cheapen out on toys you think you need for your business ($900 automobile lease).
12. Lead by example. It's your business. Don't let the patients run the asylum. That's how you get the, "it's not my job" mentality.
And to all a good night.