Wednesday, January 8, 2014

Can You Tell The Difference

It was a tagline in an old ABC detergent commercial

Does it work today?

If your name is Walmart, yes.

Remember, all things being equal, transactional advertising loses to the big boys almost all the time.

Your advertising needs to focus on how you can solve a client's problem instead of a bunch of platitudes about your business.

Here is an example of how the little guy can compete with the big boys in a very competitive for Chabluk's Plumbing and Heating in Oakbank Manitoba.

The spot features the owner and he delivers a strong positioning statement that he may not as big as the big boys but he is small enough to answer your call.

When was the last time you called the big boys and your call wasn't re-routed to a call centre ?  And possibly a call centre in another country?

Tuesday, January 7, 2014

Who Buys Cars

You would think its a million dollar question.  It isn't.

Ad agencies continue to produce TV ads targeting to young people but they don't buy as many cars as boomers.

Christina Rogers wrote a piece in the Wall Street Journal this past August about who is buying cars.  

"Last year, buyers 55 and older accounted for more than 40% of all new car sales, up from 33% in 2008 while buyers between the ages of 18 and 34 represented only 12% of new-car purchases. And that is down from 14% five years ago, according to" writes Rogers.

So if young people are not buying cars why do ad agencies continue to produce TV ads targeted to those that buy fewer cars?  

If you have watched any NFL game in Canada this season you have heard the Bruno Mars song, "Locked out of Heaven" a bazillion times in the Nissan Pathfinder ad.   Bruno is also a very hot contemporary artist so they are paying dearly to use his song.

And in true lemming fashion the ad agency for Mazda has decided to kill another top 40 song in their latest TV ad.  

They say things happen in threes.

Who is the next lemming?

Monday, January 6, 2014

Sports Announcer Who Use $$$ Instead Of Time

A buck 32 left in this period!

When did this become acceptable.

When I pay for something, the cashier doesn't say that will be an hour and 45 minutes!

Grow up,

Friday, January 3, 2014

Follow Up To Future Shop Online Service

Sorry to hear. At busy times & for fast selling items, the online checker may not be 100% current. Pls check w/store directly.

This was Future Shop's response a day later about my tweet about their online service.

If this was your social media department, would they still be working for you?

How would you have handled this? 

Thursday, January 2, 2014

Is Your Online Store Working

I was online at new year's day looking for a printer.

Found one.

They allow you to reserve the item for 24 hours at the store you choose, providing they have it in stock.

They do.

Click, click send and my printer is ready the next day.

Or so I thought.

I showed up the next day.

Chap asks if I received the email confirmation.


Oh that is going to be a problem, he says.

Its noon and he tells me he is back logged with about 300 emails to send out.

They don't have the item he doesn't know if they will be getting any in.

I figured I would look for another.

My smart phone goes off.  It's his email.

That hit the wrong nerve.

I find a store manager.

Tell him my story but of course I am getting what he can't do for me.

It reminds me of the Seinfeld episode where Jerry was trying to reserve a car.

And if Future Shop knew how to take a reservation I would have that printer.

And by the way Future Shop, while I was in your store today I tweeted my complaint.

Three hours later I tweeted again about it.

Last time Future Shop tweeted?

New Year's Clearout SALE on NOW! SAVE up to $1000 on TV's and much more. Jan. 1 & 2. Shop now!

So who is minding the online and social media store at Future Shop?

Anyone?  Bueller?