Tuesday, January 7, 2014

Who Buys Cars

You would think its a million dollar question.  It isn't.

Ad agencies continue to produce TV ads targeting to young people but they don't buy as many cars as boomers.

Christina Rogers wrote a piece in the Wall Street Journal this past August about who is buying cars.  

"Last year, buyers 55 and older accounted for more than 40% of all new car sales, up from 33% in 2008 while buyers between the ages of 18 and 34 represented only 12% of new-car purchases. And that is down from 14% five years ago, according to Edmunds.com" writes Rogers.

So if young people are not buying cars why do ad agencies continue to produce TV ads targeted to those that buy fewer cars?  

If you have watched any NFL game in Canada this season you have heard the Bruno Mars song, "Locked out of Heaven" a bazillion times in the Nissan Pathfinder ad.   Bruno is also a very hot contemporary artist so they are paying dearly to use his song.

And in true lemming fashion the ad agency for Mazda has decided to kill another top 40 song in their latest TV ad.  

They say things happen in threes.

Who is the next lemming?

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