Thursday, February 21, 2013

Burger King And Their Coffee Bean

Burger King is getting more aggressive in the coffee market.

A Wall Street Journal article says BK is teaming with Seattle's best to go after McDonalds.  

I wonder how much BK is going to blow on this venture.

With that, I checked out their TV ads for the coffee.

I was so excited that they were using 100% Arabica beans.  Not.  Just being sarcastic.  

Had coffee with my posse yesterday and not one of us mentioned we were so happy we were drinking coffee made from the Arabica bean.

Okay so maybe diehard coffee drinkers know their Arabica bean from their Robusta.  So I decided to google it.

Found out that global warning could wipe out the bean by 2080.  No big deal, I won't be drinking it then.

But it also says the bean is responsible for 70% of the global market.  

Its the most popular bean in the world.

It's the same bean McDonalds and Wendys uses, so says Google.

Burger King now trails both McDonalds and Wendys in the burger wars.

Starbucks, Seattle's Best, Dunkin' Donuts, McDonalds, Wendys.  

I don't like BK's chances on this.

Psst. BK.  Skip the coffee, go for the green teas!

Tuesday, February 19, 2013

Disconnect In Your Advertising

I never understood why real estate agents buy into the big newspaper ad that features a little picture of them and 150 other agents.

I guess in this case the agents are paying into an advertising fund so they likely don't have much of a say as to how that money is spent.  Usually the real estate company elects an advertising committee who directs the advertising fund.

ReMax was recognizing their agents in a variety of different classes with no explanation.  So I thought I would guess what the category means with my explanation in brackets.

Lifetime Achievement  (Like the title says they have been at it all their working life)

Hall of Fame (Life time batting average of .333.  Oops sold 3 out of every 10 houses they listed)

Diamond Club (Like the Diamond Jubilee, 60 years of service)

Chairman Club (Won a trip to China to see Mao's tomb)

Platinum Club (Qualified for a Platinum credit card)

100% Club (Had perfect attendance to work last year)

Executive Club (Can't sell so they teach)

Why wouldn't they have just skipped the ad and instead used it for a better TV ad.

How does Jim Croce's, I Got A Name, have any relevance.

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