Thursday, February 21, 2013
Burger King And Their Coffee Bean
Burger King is getting more aggressive in the coffee market.
A Wall Street Journal article says BK is teaming with Seattle's best to go after McDonalds.
I wonder how much BK is going to blow on this venture.
With that, I checked out their TV ads for the coffee.
I was so excited that they were using 100% Arabica beans. Not. Just being sarcastic.
Had coffee with my posse yesterday and not one of us mentioned we were so happy we were drinking coffee made from the Arabica bean.
Okay so maybe diehard coffee drinkers know their Arabica bean from their Robusta. So I decided to google it.
Found out that global warning could wipe out the bean by 2080. No big deal, I won't be drinking it then.
But it also says the bean is responsible for 70% of the global market.
Its the most popular bean in the world.
It's the same bean McDonalds and Wendys uses, so says Google.
Burger King now trails both McDonalds and Wendys in the burger wars.
Starbucks, Seattle's Best, Dunkin' Donuts, McDonalds, Wendys.
I don't like BK's chances on this.
Psst. BK. Skip the coffee, go for the green teas!