Monday, March 31, 2014

Some Random Whys From The Weekend

Why do men have hypenated names?

Why do retail businesses rarely answer their phones?

Why do politicians not lose their jobs when they lie?

Why do businesses have people with no social skills in positions dealing with the paying public?

Why do car manufacturers put more gizmos in our cars to play with and distract us from driving?

Why do social media gurus think that people want to engage and have conversations when we have screeners like voice mail, call display and a do not call list.

Why do governments cut social programs for addictions yet increase avenues for addictions like gambling?

Why do people drive like it's always Sunday?

Why do businesses think  because they have been around for a long time they don't have to advertise?  Stop the presses and tell that to McDonalds, Coke, Pepsi, Ford and GM.

Saturday, March 29, 2014

Great Ad Copy Advice From The Wizard Of Ads

If you sell advertising  and in particular radio, one of the best resources you owe yourself to subscribe to is the Monday Morning Memo from Roy Williams.

Roy is the founder of the Wizard Academy and is known as the Wizard of Ads..

I was lucky to have Roy speak to our radio group a few years back.

He's penned a trilogy of must have books on advertising.

Roy also has a number of Wizard partners

Tim Miles is one of those partners.

Tim writes a blog, The Daily Blur and its also a blog you should subscribe to.

Here is a great post on the 10 Basic Steps to Ad Writing.

Enjoy and thanks Tim.