Friday, May 28, 2010

Advertising phrases I wish would die

1. Everything must go.
2. We will not be undersold.
3. If you don't find it here they don't make it.
4. Your chance to win $50,000 if you buy a car this weekend.
5. I had to buy 400 of them so I could offer them to you at this price.

That was just this morning on my ride to work.

Tony Mariani

Thursday, May 27, 2010

Social media bandwagon

It is the new black of advertising.

And it's not going anywhere soon. The social media list is growing everyday and you may be struggling with, "do I or don't" get on board.

Social media is work. You just don't jump on the bandwagon and the money comes rolling in. Social media is real time. It's now.

The Wizard of Ads, Roy Williams says, "all the amount of advertising in the world will not fix the problems you have inside your place of business".

So no matter what you decide about social media, somebody still has to buy something. Will you give them an okay buying experience or a wow buying experience.

Tony Mariani

Thursday, May 13, 2010

Billboard faux pas

The rule of thumb for billboard messages is clean and very few words.

You be the judge on this.

Don't buy the idea that next time you see the ad you will pay more attention. You would need superman vision to make out the text.

This board is just to busy. Billboards should be one thought, theme or call to action.

Tony Mariani

Monday, May 10, 2010

Trust me

That line was followed by, "there has never been a better time to buy". The radio ad for a Chrysler dealer running all weekend on more than one radio station.

Image that, a car dealer voicing his own radio ads and coming off like..a car salesman.

This car dealer should be asking his buying customers why they bought from him and consider using that as his message. All things being equal in the new car buying business, promises and statements like that don't resonate.

You might as well tell me you have a bridge to sell me too.

Tony Mariani

Sunday, May 9, 2010

Slap chop or the blitzhacker

Before there was Vince Shlomi with the slap chop,

there was the blitzhacker from K-Tel.

There are a lot of imitators but nobody beats K-tel.