The biggest mistake on billboard advertising is clutter. Trying to get to much information on and it becomes busy.
Another mistake is street site of the board. That is when you can't make out the print while driving.
Here is an article and samples of great billboard advertising brought to you by Bestdesigntuts .
Tony Mariani
85 words give or take is like the Seinfeld TV Show which was a show about nothing. 85 Words Give or Take is also a blog about nothing.
Showing posts with label Billboard advertising. Show all posts
Showing posts with label Billboard advertising. Show all posts
Tuesday, March 15, 2011
Thursday, May 13, 2010
Billboard faux pas
The rule of thumb for billboard messages is clean and very few words.
You be the judge on this.
Don't buy the idea that next time you see the ad you will pay more attention. You would need superman vision to make out the text.
This board is just to busy. Billboards should be one thought, theme or call to action.

Tony Mariani
You be the judge on this.
Don't buy the idea that next time you see the ad you will pay more attention. You would need superman vision to make out the text.
This board is just to busy. Billboards should be one thought, theme or call to action.

Tony Mariani
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