Wayne Ens has written a great piece on the internet and social media.
Here is Wayne on Social Confusion or Turnkey Solutions
Your clients and prospects have never been so overwhelmed by media choices!
As of December 2010, there were more than 266 million websites fighting for the attention of internet users in your market! It makes the half dozen or so radio stations vying for your target audience seem pretty impressive.
And who knows what the social media flavor of the week will be next week? In a few short months it’s changed from MySpace to Twitter, and from YouTube to Facebook. By the time you read this, the darling might be Foursquare, Flickr or Friendster.
In the August 9 issue of Social Media Today; touted as publishing ‘the world’s best thinkers in social media’, the author said, “social media is a complex and evolving medium that many businesses struggle to figure out. Few find quantifiable success with it, many have failed, and most have yet to truly form a social media strategy”.
When a local business owner gets caught up in the hype of social media, they have more questions than answers;
Which social media do I participate in?
Where do I find the time?
Why would a follower find our post valuable?
Content is king, where do I get content?
Who will be our social media steward/evangelist?
How will I train them to handle the dialogue appropriately?
How often do I have to update my post?
What should I have on my profile page?
Print is being killed by the internet and digital media platforms are evolving so rapidly that even the ‘experts’ can’t keep up.
Familiar, proven and comfortable radio can be a safe haven for local advertisers who want to minimize risk and grow their business. Seriously, is there any web page or social media post that can influence as many local consumers in a single day as a 30 second commercial adjacent to your prime time news?
Broadcast account executives who present turnkey 52-week solutions to shell shocked advertisers can make some serious dough.
When you present a 52-week marketing plan complete with a well crafted strategy, schedule and regular creative changes, all the busy bewildered advertiser has to do is say “Book ‘em Danno”.
Tony Mariani
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