Wednesday, June 11, 2014

Analyse Your Ad Copy

Tom Wanek is an author, blogger and a Wizard of Ads Partner.

His book, Currencies That Buy Credibility is a great read.

I follow Tom on both Twitter and his You Tube channel.

When I am writing copy I make a point to visit The Carlin Ad-Speak Calculator on his website.

Find out if your ad copy sells or is just a bunch of platitudes.

Monday, June 9, 2014

Social Media and Seinfeld

You have to love Seinfeld.

For a show about nothing, not a day goes by that I find myself saying, "that right there is a Seinfeld episode".

It would be interesting to see Seinfeld in the social media era.

George would be creeping out girls from college on Facebook.

Elaine would be all over blogging, pinterest, vine, yada yada yada..

Kramer had so many cockamamie ideas like perfume that smells like the beach and making your own pizza, that he would be all over every social media startup.

And Jerry, well he would just be Jerry.

There was an episode that kind of reminds me of social media and all the gurus.

It was the reservation episode.

"Anybody can take a reservation but holding the reservation is the key".

If you are going to brag about how facebook done properly beats traditional media then you better be prepared to show examples.

Otherwise all you really have is a theory about....nothing!