Tuesday, February 25, 2014

CVS Pharmacy Customer Service

I forget when I reached out to CVS Pharmacy online to ask them about instructions to a 4 in 1 Heart Rate Monitor that didn't come with any instructions.

Without the instructions I can't work the darn thing?  

I couldn't find a You Tube video to show me neither.

And before you ask if I googled the instructions, I did and nada!

I have no kids at home to show me how to work this thing  so I sent CVS an email for a set of instructions.  

I mean how long would it take them to email me instructions.

So it was about 7 days ago that I sent the request from their contact page.

A response came today and they need the sku number.

I hit reply and there you go, the sku number.

Now here is the good news.

I should hear back in 5 business days!

What happened to all the engagement and conversation?

I am looking at 12 days for some instructions.

The Pony Express would have had me my instructions in three days!

Monday, February 10, 2014

This Diamond Ring

I saw this sign in Cash Converters.

The store sells second hand goods.

The ring is appraised at $111,3000.00 and selling for half price.

I am guessing the seller is sending a message.

Then again I am thinking there are opportunists out there.  At three months salary for a ring, whoever bought this ring is going to be a catch for someone.

Wednesday, February 5, 2014

Tune Up For Your Website

Today it is easy to get caught up in the latest social media platform.

But are you taking care of the inside of your business.

It is very easy to let the digital media hucksters convince you that the the "delivery platform" is crucial to your business.

If you have a website, here are is a great lesson for every retail business from Manley Miller of The Wizard of Ads. 

Tuesday, February 4, 2014

How Much Is The Commission On Super Bowl Ads

That is what my posse watching the game asked.

Too much, I said.

Deep down I am jealous I wasn't selling four million dollar TV ads.

But lets face it, Super Bowl advertising has become bragging rights...for ad agencies.

Monday, February 3, 2014

Digital Media; Permission Or Interruption

It would revolutionize the ad world.

It was about engagement.


It would strengthen your brand.

"Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them."

So about those ads that pop up and block the page I want to read.  

Who gave you permission?

Why do you hide the x to close the page?

In fact when I am trying to close your ad, all you make me do is want to hate your product for taking up my time.

And by the way I have never clicked on one of those ads.

Maybe, accidently trying to close the ad.

But most likely one of the few reasons you see any click-throughs is because of "bots".

And don't get me started on having to sit through your ads on You Tube.

Conversation my.....