tag:blogger.com,1999:blog-27977890537423462742024-02-06T22:14:56.379-06:0085 Words Give or Take85 words give or take is like the Seinfeld TV Show which was a show about nothing. 85 Words Give or Take is also a blog about nothing.
Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.comBlogger253125tag:blogger.com,1999:blog-2797789053742346274.post-61028230176256099812018-08-10T03:00:00.000-05:002018-08-10T18:14:37.642-05:00Billboard Mistakes<span style="font-family: "verdana" , sans-serif;">I love billboards when they are used right.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">But when they look like a dog's breakfast two questions come to mind.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Who is proofing these boards and who trained the sales rep selling?</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Here are a few things to keep in mind if you are going to use billboards.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">1. Keep the message brief.</span><br />
<span style="font-family: "verdana" , sans-serif;">2. Your billboard should be part of your overall campaign and not your campaign.</span><br />
<span style="font-family: "verdana" , sans-serif;">3. And your boards have to be designed to be read from street level.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">I took this picture from my car parked. It's the top board.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK-BJZQyFWwzFpGGNY4G6g_fPPPHKNK9l5JwU0dAGzMeYqQWkdXeIIWaCg53PTlwKgbktz9HeIsBKskx1WW7TP9t5FoZDr5WSsaUXpTzGTYpZrolTHRwVxHeqoCrDjx0yWVWuTMkp5pIk/s1600/bb5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif;"><img border="0" data-original-height="480" data-original-width="640" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK-BJZQyFWwzFpGGNY4G6g_fPPPHKNK9l5JwU0dAGzMeYqQWkdXeIIWaCg53PTlwKgbktz9HeIsBKskx1WW7TP9t5FoZDr5WSsaUXpTzGTYpZrolTHRwVxHeqoCrDjx0yWVWuTMkp5pIk/s320/bb5.jpg" width="320" /></span></a></div>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">What do you see?</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn3m5Y8cmsAbwpcl5I8fDRYHG99qeeMRAIBGMSctwfkpUfDtukEAjoOIlotR5xQgm_bKTHWivIF3DJ7ypCfDaOOJe8thkqUNhR3NJFDpOvOtYDqIaPdY1OJq5nk4L3l391lMqv6ioDmhM/s1600/bb6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn3m5Y8cmsAbwpcl5I8fDRYHG99qeeMRAIBGMSctwfkpUfDtukEAjoOIlotR5xQgm_bKTHWivIF3DJ7ypCfDaOOJe8thkqUNhR3NJFDpOvOtYDqIaPdY1OJq5nk4L3l391lMqv6ioDmhM/s320/bb6.jpg" width="320" /></span></a></div>
<span style="font-family: "verdana" , sans-serif;">So I parked a little closer. And this is what you would see driving by.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM2WLExWVbwykf6oV_E7pY0YFRZa-1OkpLYoij_jQvstLqe-3EMnuRPXW4ugKgyJS28WniXI2WQHTwUJRAoYceF43WRLzpNWadsXKNjoxkeIMAq4BehlHic-s_bYZBs_sKy0KrM3c-mlU/s1600/bb4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif;"><img border="0" data-original-height="480" data-original-width="640" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM2WLExWVbwykf6oV_E7pY0YFRZa-1OkpLYoij_jQvstLqe-3EMnuRPXW4ugKgyJS28WniXI2WQHTwUJRAoYceF43WRLzpNWadsXKNjoxkeIMAq4BehlHic-s_bYZBs_sKy0KrM3c-mlU/s320/bb4.jpg" width="320" /></span></a></div>
<span style="font-family: "verdana" , sans-serif;">This is a picture from the parking lot behind the business where the board is.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Its challenging to read even from here never mind travelling the speed limit from the opposite side of the street.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">The expression , "showed up and threw up" comes to mind.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">This is to busy and the colors make it difficult to focus on the 5 messages on the board.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">I would have used a white background, the Lantern picture and website.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Here is another example of the above expression.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYvAzggMazlISglZRxyILxHhL9-0cXNpKonJSjuN0PN76EPl3tiKK7cccPCaMnIWPEmfY5uAH6RZ6K2I2td8tDHt3T-nfA6PpFF6YJU0fMRZVdXqpq0ptiCTJrO6PRoxKrE1HpZhHon2I/s1600/billboard+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif;"><img border="0" data-original-height="480" data-original-width="640" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYvAzggMazlISglZRxyILxHhL9-0cXNpKonJSjuN0PN76EPl3tiKK7cccPCaMnIWPEmfY5uAH6RZ6K2I2td8tDHt3T-nfA6PpFF6YJU0fMRZVdXqpq0ptiCTJrO6PRoxKrE1HpZhHon2I/s320/billboard+1.jpg" width="320" /></span></a></div>
<span style="font-family: "verdana" , sans-serif;">This isn't in my car but me standing on the sidewalk trying to make out the board on the left.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfLX3fjyemqjMiHDTGxQMMY-SlaIJ2uw3AEVrmXENRhBlfCVTKaiYTs1AWtrkpCZJz_qgNYjq1fdzYSAeZ1GkoMlfHlwT1VO2QIQmfwnY3BAOtmT0R8opv6pIVA29Zx0JX1ENCtZ1Hq3Q/s1600/bb+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "verdana" , sans-serif;"><img border="0" data-original-height="480" data-original-width="640" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfLX3fjyemqjMiHDTGxQMMY-SlaIJ2uw3AEVrmXENRhBlfCVTKaiYTs1AWtrkpCZJz_qgNYjq1fdzYSAeZ1GkoMlfHlwT1VO2QIQmfwnY3BAOtmT0R8opv6pIVA29Zx0JX1ENCtZ1Hq3Q/s320/bb+2.jpg" width="320" /></span></a></div>
<span style="font-family: "verdana" , sans-serif;">Me standing on the sidewalk but zooming in with my phone.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">The headline is "Innovators never stop learning."</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Underneath it says, "And they are enrolling in Canada's most innovative adult learning programs."</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Register, website and something I can't read because of the fixture and then the University of Manitoba logo.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Oh and someone decided to put a picture of lady which I would likely guess is a stock photo they bought and means nothing to the ad.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Why not stack the message.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Headline.</span><br />
<span style="font-family: "verdana" , sans-serif;">Web address.</span><br />
<span style="font-family: "verdana" , sans-serif;">Logo.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Lots of white space and the billboard company expertise selects the font so it can be read from street level.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Billboards are a terrific medium used properly.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Remember very few words, one call to action and don't be afraid of white space.</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<br />
<br />
<br />
<br />Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-22914830096185224832018-02-28T18:32:00.000-06:002018-02-28T18:32:17.662-06:00Online Gift CertificatesJust wondering why you wouldn't have the capability to buy gift certificates on your website.<br />
<br />
For the customer its convenience.<br />
<br />
Fill out the form.<br />
<br />
Decide on the value.<br />
<br />
Customer pays with credit card.<br />
<br />
And you email the gift card to customer.<br />
<br />
Clean transaction.<br />
<br />
And the bonus for you?<br />
<br />
Offer the buyer a gift card too if they opt in to your data base.<br />
<br />
You control your cost of acquisition.<br />
<br />
And if they use the gift card you just got yourself a new customer.Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-51736368067681157042017-09-15T03:00:00.000-05:002017-09-15T06:25:39.329-05:00Somethings I want to ask God when I get there<br />
<div class="MsoNormal">
Really God, why couldn’t you have done something to protect the
baby toe!<o:p></o:p></div>
<div class="MsoNormal">
<br />
Why don’t people know the difference between a merge and a
yield?<o:p></o:p></div>
<div class="MsoNormal">
<br />
Why didn’t you make politicians noses grow when they lied?<o:p></o:p></div>
<div class="MsoNormal">
<br />
Why do you always make us play like pros on the 18<sup>th</sup>
hole after we have stunk the joint out on the previous 17 holes?<o:p></o:p></div>
<div class="MsoNormal">
<br />
How did our parents get a whole lot smarter as we got older?<o:p></o:p></div>
<div class="MsoNormal">
<br />
Why isn’t there a switch to shut our mouths at the right
time?<o:p></o:p></div>
<div class="MsoNormal">
<br />
How can ice cream make us fat?<o:p></o:p></div>
<div class="MsoNormal">
<br />
What is the reason for eye brows?<o:p></o:p></div>
<div class="MsoNormal">
<br />
And where did you hide the termites from Noah on the Ark?</div>
<div class="MsoNormal">
<o:p></o:p></div>
Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com1tag:blogger.com,1999:blog-2797789053742346274.post-36373074954648917942017-01-09T04:00:00.000-06:002017-01-09T04:00:16.191-06:00New Year Resolutions, Part One<div class="MsoNormal">
It’s a new year filled with resolutions.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Quit smoking.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Lose weight.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Exercise more.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
My resolution this year is to find the answers to a long growing
list of nagging questions.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Hear are some so let’s get started.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When it so crazy cold outside and you can barely breathe how do
people still have the urge to smoke in the frigid weather? <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Part 2 of that question.
What does it feel like to be smoking and hacking up a lung at the same
time?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Is there a course to teach drivers how to use roundabouts?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Is there a course to teach drivers the difference between a merge
and a yield?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Who wrote the manual for customer service that now teaches the
term, “yeah no problem” instead of “your welcome”?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Why does the National Football League toss players for
unsportsmanlike actions like fighting but allow its players to show boat?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Why does the National Hockey League have overtime and a shootout
to find a winner yet still give the losing team one point?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Back to football and someone please explain to me why players
insist on playing a game with bare arms when it is so fricken cold? Is it an intimidating factor?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Why will we tolerate a politician who doesn’t live up to their
work performance yet think nothing of canning an employee who doesn’t?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Why do businesses think they need to be all in with social media
and yet their bricks and mortar stores and website are dismal?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Why in Winnipeg is there speed traps on Sunday mornings? Do church people speed more than others?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Feel free to leave your resolutions in the comments.<o:p></o:p></div>
<br />
<div class="MsoNormal">
<br /></div>
Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com1tag:blogger.com,1999:blog-2797789053742346274.post-20776204188007639792016-11-10T16:40:00.000-06:002016-11-10T20:54:09.237-06:00Here Is What I Know<br />
<div class="MsoNormal">
Hell didn’t freeze over November 9<sup>th.</sup></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Big data failed.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Curses end so there is hope for the Toronto Maple Leafs.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Mr. Church is a great movie and Eddie Murphy deserves an
academy award.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Mel Gibson is back looking a little rough these days but his
movie Hacksaw Ridge is a must see.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
CNN is not what it used to be.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I miss Larry King.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
And Piers Morgan.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Why is the king of all media, Howard Stern so quiet.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you want to hear the voice of reason regarding digital,
you have to read Bob Hoffman’s Ad Contrarian blog.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you complain about losing business to online, review how
easy it is to do business with you.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It’s a breath of fresh air when you call a business and get
a live person.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Canada isn’t building an igloo wall at the US border but
being the nice folk we are would gladly pay for it President elect.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To Barbara Streisand we know you won’t move to
Winnipeg. Last time you were here you
were booed off the stage. But I hear
Prince George is a big fan of yours!</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To Samuel Jackson, Miley Cyrus, Cher, Madonna, Amy Schumer and
the rest of you Hollywood types wanting to move to Canada, I am offering
classes to help you assimilate into our culture.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Courses start at $999</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In American Dollars!</div>
<br />
<div class="MsoNormal">
And don’t forget to honor those in Flander’s Field with a
moment of silence.<br />
<br />
Lest we forget.</div>
<br />Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-24804255326405799772016-03-10T05:00:00.000-06:002016-03-10T05:00:11.832-06:00A radio story<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";">Wayne Ens is an author, trainer and media specialist.</span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";">He writes and distributes <a href="http://www.wensmedia.com/ens-sales/">Ens on Sales Tips</a> via email. </span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";">His latest tip is well worth the read.</span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";">Here is his radio story.</span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";">Brian Russell, the COO of Media Distribution Solutions, shared
some research about the power of video at the recent Local Online Advertising
Conference in New York. </span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";">
Their research revealed that having video on a website makes it 53 times more
likely to be found on Google, and that emails with videos get 50% more clicks
compared to emails without video.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";">
I have no doubt about the effectiveness of videos online, and a recent trade
article about the conference said "The takeaway is that video is clearly
the new frontier in capturing attention in your marketing".</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 12.0pt;">
<span style="color: #333333; font-family: "Arial","sans-serif";">
Statistics like this can have local advertisers lining up to spend more money
on videos, which often become dated very quickly, at the expense of radio
advertising.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";">
By the way, the company that facilitated this research, Media Distribution
Solutions, just happens to produce videos.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";">
Our TOMA surveys of more than 10,000 consumers reveals that consumers are 444
times more likely to view the website of a business they have heard of versus
viewing the site of a business they have not heard of.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";"> And
while video might make a website 53 times more likely to be found on Google,
our research and advertiser seminars validate Seth Godin's claim that
"It's better to be <i>sought</i> than found" online.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";">
Being sought by name is the only sure way a business can be found online, and
having established a pre-need preference for a business with a strong
branding campaign will always trump any SEO or other online tactics.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";">
Radio is the proactive media, and online is the reactive media. Advertisers
need both.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";">Establishing a pre-need preference for a business with proactive
media will always trump putting all of your eggs in the reactive media basket.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%;">
<span style="color: #333333; font-family: "Arial","sans-serif";">
Step one is to establish a pre-need awareness and preference for a business
with proactive radio. Step two is to use video and other online tactics when
consumers search reactive media in reaction to their need.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%;">
<br /></div>
<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">
Let's tell the proactive radio story and not let advertisers put the cart
before the horse. </span>Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-23910385577454999402016-03-09T13:26:00.001-06:002016-03-09T13:26:36.122-06:00$24,000 lessonI got voice mail.<br />
<br />
I hit zero to get back to the receptionist to have my party paged.<br />
<br />
Call was answered by the shipping department.<br />
<br />
Thinking goblins in the phone lines, I tried again.<br />
<br />
Same thing.<br />
<br />
I mentioned that phone problem to the general manager 6 months ago.<br />
<br />
Still happens.<br />
<br />
Yet this manager is spending $2000 a month on social media posts.<br />
<br />
Facebook and Twitter.<br />
<br />
So even if I were to notice the posts, what is the first thing I will do?<br />
<br />
Check out the website.<br />
<br />
Clunky and busy.<br />
<br />
Call?<br />
<br />
"Shipping department".<br />
<br />
But spending $2000 on social media.<br />
<br />
Facebook and Twitter.<br />
<br />
And two of your most important points of contact?<br />
<br />
Broken.<br />
<br />
And it cost you $24,000.00.<br />
<br />
And no telling how much business you lost.<br />
<br />Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-84241282943510034122016-02-28T15:28:00.001-06:002016-02-28T15:28:59.632-06:00Lack of results using social media marketingElaine Fogel is a author, speaker, marketer, brand evangelist, educator, and consultant.<br />
<br />
Her website is elainefogel.net<br />
<br />
Her latest <a href="http://elainefogel.net/2016/02/19/spending-more-on-social-media-marketing-without-results/">post is the lack of results of social media marketing</a> and is a great read.<br />
Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com1tag:blogger.com,1999:blog-2797789053742346274.post-71877409103082842492016-02-25T03:00:00.000-06:002016-02-25T03:00:06.800-06:00Social Media Marketing, The New Toy That Could Blind Your Marketing<div class="article-body" dir="ltr" itemprop="articleBody">
Social media is a phenomenon. <br />
<br />
Social media marketing is not. <br />
<br />
You likely won't find anyone who takes every opportunity he can to
call BS on<br />
<br />
social media marketing using, wait for it, social media.<br />
<br />
His name is Bob Hoffman.<br />
<br />
He is an adman, author and writes a very popular blog, adcontrarian.blogspot.ca<br />
<br />
You can read all about him <a href="https://www.blogger.com/profile/05158827977385952634" target="_blank">here</a>.<br />
<br />
And you can watch a great talk he gave to the Canadian Broadcasting Corporation<a href="https://youtu.be/KzkTTZHf78Q" target="_blank"> here</a> about online advertising.<br />
<br />
About social media marketing.<br />
<br />
Get your sunglasses on and read his latest newsletter below.<br />
<br />
This will be the best hour you didn't pay a social media guru to
spend your money on the new shiny marketing toy. And be sure to click
the links in the newsletter.<br />
<table>
<tbody>
<tr>
<td>
<table>
<tbody>
<tr>
<td> <br />
<u><strong>88% SEE NO RETURN ON SOCIAL MEDIA-Bob Hoffman Newsletter</strong></u><br />
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<br />
<table>
<tbody>
<tr>
<td>
<table>
<tbody>
<tr>
<td> It was going to change business forever. It was going to make
traditional advertising irrelevant. It was going to revolutionize
marketing.<br /> <br /> It's social media. And it's been the biggest disappointment since the NFL hired referees.<br />
First, let's do the full-disclosure thing: I am a social media success story (yes, there are a few.) I've marketed <a href="http://r20.rs6.net/tn.jsp?f=001MkuXpmV1-E4V1MyEP_G7GcfYn52rTJ4du8E8aZmFv7KG-obkgy-fwcfZLN9iakCoLrsk4vMnmxKZ_1LQJC6PsY11NXX4eYhjYjpM-VSxtBc8s7dHBgwSSHZ90s3l0o4S_o1Tp5sXUKDazkIbFyaOTOZVo13MY8OpCiYXAbj7sgdvPyr-hJKtYAQwQApfQpFnzZFcJj4-Qm0Nixxj3smHuHikLUhsJgsfjscYiZBy4hw=&c=aHL6tGpeifFSyFMWmqmoC8fCTKEl5RowF0cFUnUv05nwzCTEAUo9QQ==&ch=nUzB5-vOZAC_qCCRg5TFntWiGXjJuBVALiPor99NHlC7iRS_kRj1RQ==" target="_blank">two books successfully</a> and developed a pretty healthy speaking/consulting business using social media.<br />
Now the punch line: I think social media is mostly a bunch of baloney, and I've been <a href="http://r20.rs6.net/tn.jsp?f=001MkuXpmV1-E4V1MyEP_G7GcfYn52rTJ4du8E8aZmFv7KG-obkgy-fwVzyB8WPRxa5hCeERFqEJr4vFmTq0MJH3OiHjzlNVXK1zlEoHrWNJJnDEaUVHj8xZDkapQS7nfociKIcQpt-Qu7wLTG-vh7yeVCG2d0eEcI8pKnRBzgQSOZXG6ui47gSHVz0D5ve7q5SW7Y_lEq5phl2V-_opzs8jvPtLo42sQ_LMuxiG_EztZQ=&c=aHL6tGpeifFSyFMWmqmoC8fCTKEl5RowF0cFUnUv05nwzCTEAUo9QQ==&ch=nUzB5-vOZAC_qCCRg5TFntWiGXjJuBVALiPor99NHlC7iRS_kRj1RQ==" target="_blank">saying so for years</a>.<br />
This became top-of-mind this week when <a href="http://adage.com/article/agency-news/marketers-spending-social-lack-results/302701/?utm_campaign=SocialFlow&utm_source=Twitter&utm_medium=Social" target="_blank">Ad Age reported</a>, <em>"Marketers Keep Spending on Social Despite Lack of Results."</em><br />
The
article went on to say that a study by Duke University's Fuqua School
of Business, the American Marketing Association, and Deloitte reported
that "<em>Only 11.5% of Marketers Can Prove the Quantitative Impact of Social Media</em>."<br />
And remember, among marketing execs there is always an incentive <em>to invent results where there are none</em>. So the real number is probably even smaller.<br />
Then -- just when you think social media silliness must be waning-- the study goes on to report that, <em>"Marketers are expected to nearly double their social media spending in the next five years." </em><br />
Yeah, that makes sense.<br />
Here are some random thoughts about social media:<br />
<ul>
<li>There is a difference between social media and social media <em>marketing</em>. Social media has been a huge worldwide phenomenon. Social media <em>marketing</em> has been a worldwide flop.</li>
</ul>
<ul>
<li>People on social media are interested in the same things as in any
other form of media: Hollywood stars, pop music, athletes, dogs and
cats, and the insalubrious behavior of the rich and famous. They are not
interested in the new roofing material you're selling or your awesome
new line of toaster ovens.</li>
</ul>
<ul>
<li>Despite the billions of dollars wasted by brands, nobody has ever
"joined the conversation" about a brand. Don't believe me? Go to your
Facebook page and see if you can find a conversation about a brand. Or
if you want to save time, the official number is this: 7 out of 10,000
fans of a brand interact with one of its Facebook posts.</li>
</ul>
<ul>
<li>You do not grow a brand by concentrating your attention on your
current "fans" (which is what social media is all about.) You grow it by
gaining <em>new customers</em>. Be sure to read <em>"<a href="http://r20.rs6.net/tn.jsp?f=001MkuXpmV1-E4V1MyEP_G7GcfYn52rTJ4du8E8aZmFv7KG-obkgy-fwcfZLN9iakCo1n8bKuSiuBeDFEtNpWxL3crxTI9aYLY0R0CTecxDGnnQn3XteeFRvcK4HYeDbzIUHWGVCcSH-h8Ozjqf2MxP39HhnZ3Eh71CHUaNlTLZSGiplUfSlDMYEBI8rX9_Dk_3QxZkSlb2V12kOJrflxFgN7F-XCTOMOgKeN6dsEt8GR4yi7A_jNiw79q5pfFkFxpV-Brc3IQ9Xe5r74aayss28SRldS9MUS9b-1mcLFmv8y8YrXTuwxW8mtWQ1Cug0mjrmXUtY6by-xE=&c=aHL6tGpeifFSyFMWmqmoC8fCTKEl5RowF0cFUnUv05nwzCTEAUo9QQ==&ch=nUzB5-vOZAC_qCCRg5TFntWiGXjJuBVALiPor99NHlC7iRS_kRj1RQ==" target="_blank">How Brands Grow</a>" </em>by Prof. Byron Sharp.</li>
</ul>
<ul>
<li>From McKinsey & Co. <em>“Email remains a more effective way to
acquire customers than social media - nearly 40 times that of Facebook
and Twitter combined." </em></li>
<li>And speaking of Facebook, its amazing success is due to the fact
that a few years ago they quietly gave up on social media marketing.
They are now a website that makes virtually all its money by selling <em>traditional paid advertising</em>.</li>
</ul>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<br />
<table>
<tbody>
<tr>
<td> <strong>Harvard Agrees, I'm Worried</strong><br />
</td>
</tr>
<tr>
<td> <a href="http://r20.rs6.net/tn.jsp?f=001MkuXpmV1-E4V1MyEP_G7GcfYn52rTJ4du8E8aZmFv7KG-obkgy-fwcfZLN9iakCoNjCyHdPgiItK4C7zxSwUd6Ets3MNqlBmWRzaKe7XbPIruVXsFVbLctUaq-R6FGGNZj6r582SSkPGJo67mjwPve0u7SYcckC20Lyhxc4pOIy1Y-LHiLj7JJFdVZP3imDroYELzS_F_Do=&c=aHL6tGpeifFSyFMWmqmoC8fCTKEl5RowF0cFUnUv05nwzCTEAUo9QQ==&ch=nUzB5-vOZAC_qCCRg5TFntWiGXjJuBVALiPor99NHlC7iRS_kRj1RQ==" target="_blank">An article</a> in the current Harvard Business Review says: <em>"...few
brands have generated meaningful consumer interest online. In fact,
social media seems to have made brands less significant." </em>Warning: The article will make you want to stick a sharp object in your head. Read it at your peril.<br />
</td>
</tr>
</tbody>
</table>
</div>
Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-20499342514062634702016-02-16T06:09:00.001-06:002016-02-16T06:09:00.446-06:00The Ad Contrarian: Waste Not, Grow Not<a href="http://adcontrarian.blogspot.com/2016/02/waste-not-grow-not.html?spref=bl">The Ad Contrarian: Waste Not, Grow Not</a>: There's a restaurant in my neighborhood that's very popular. You can go there any evening about 7 pm and I can predict with absol...Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-62378207450245827692016-02-11T03:30:00.000-06:002016-02-11T03:30:37.026-06:00Out of Sight, Out of Mind<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:RelyOnVML/>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><br />
<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>X-NONE</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:DontVertAlignCellWithSp/>
<w:DontBreakConstrainedForcedTables/>
<w:DontVertAlignInTxbx/>
<w:Word11KerningPairs/>
<w:CachedColBalance/>
</w:Compatibility>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="267">
<w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" Priority="39" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" Name="toc 9"/>
<w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/>
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin-top:0in;
mso-para-margin-right:0in;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0in;
line-height:115%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:"Calibri","sans-serif";
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;}
</style>
<![endif]-->
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Linkedin spit out some names that I may know.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
There he was.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
An old colleague that I hadn’t seen or talked to since he
walked out the door about </div>
<div class="MsoNormal">
3 years before.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
We weren’t friends that we socialized outside work.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
But we did work together for a couple of years seeing each
other every day.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
He was still in town.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
He had changed professions but still in sales.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Out of sight, out of mind.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Like the company that feels they can get by cutting back
their advertising.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
We have been advertising with you for years.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Your audience knows us.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Until they need your service.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
And they haven’t seen you in awhile.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
What are the chances they will remember you?</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Out of sight, out of mind.</div>
Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-32510298198709794202014-06-11T05:30:00.000-05:002014-06-11T05:30:01.082-05:00Analyse Your Ad CopyTom Wanek is an author, blogger and a <a href="http://tomwanek.com/">Wizard of Ads Partner</a>.<br />
<br />
His book, <a href="http://tomwanek.com/currencies-that-buy-credibility/">Currencies That Buy Credibility</a> is a great read. <br />
<br />
I follow Tom on both Twitter and his <a href="https://www.youtube.com/watch?v=05DoHU2zVOc">You Tube channel</a>.<br />
<br />
When I am writing copy I make a point to visit <a href="http://tomwanek.com/the-carlin-ad-speak-calculator/">The Carlin Ad-Speak Calculator</a> on his website. <br />
<br />
Find out if your ad copy sells or is just a bunch of platitudes.<br />
<br />
<br />Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-87096129113928507692014-06-09T15:58:00.000-05:002014-06-10T05:58:44.825-05:00Social Media and SeinfeldYou have to love Seinfeld.<br />
<br />
For a show about nothing, not a day goes by that I find myself saying, "that right there is a Seinfeld episode".<br />
<br />
It would be interesting to see Seinfeld in the social media era.<br />
<br />
George would be creeping out girls from college on Facebook.<br />
<br />
Elaine would be all over blogging, pinterest, vine, yada yada yada..<br />
<br />
Kramer had so many cockamamie ideas like perfume that smells like the beach and making your own pizza, that he would be all over every social media startup.<br />
<br />
And Jerry, well he would just be Jerry.<br />
<br />
There was an episode that kind of reminds me of social media and all the gurus. <br />
<br />
It was the reservation episode.<br />
<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/4T2GmGSNvaM" width="420"></iframe><br />
<br />
"Anybody can take a reservation but holding the reservation is the key".<br />
<br />
If you are going to brag about how facebook done properly beats traditional media then you better be prepared to show examples.<br />
<br />
Otherwise all you really have is a theory about....nothing!Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-50066576214626380652014-05-20T05:30:00.000-05:002014-05-20T05:30:01.569-05:00Random Whys From The WeekendWhy is it that three different weather companies can't give us the same forecast?<br />
<br />
Why can't you find a decent nail clipper?<br />
<br />
Why do gas prices drop the week before a long weekend and then go up days before the long weekend?<br />
<br />
Why do you change Donna to Dawna?<br />
<br />
Why are you still using QR Codes?<br />
<br />
Why aren't we hearing more about Bitcoins?<br />
<br />
Why are using words like "transparency" in your ads to describe your business? (You will have to let that sink in!)<br />
<br />
Why aren't you reading George Tannenbaum's blog, http://adaged.blogspot.ca/?<br />
<br />
Why CBS? You cancelled a very funny show. I guess I was the only one watching!<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/Wl6-4rvvhJM" width="560"></iframe><br />
<br />
<br />Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-40453673072296708872014-05-13T05:00:00.000-05:002014-05-13T05:00:07.256-05:00Random Whys From The WeekendWhy did you produce this ad Coors? Should have come with a manual. <br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/4o0vFrBJGoQ" width="560"></iframe><br />
<br />
<br />
Why do you have to stand in line with your friend when you aren't buying anything?<br />
<br />
Why is it I have yet to hear someone say they are engaging with a product on social media?<br />
<br />
Why can't other airlines be like Air Canada and lose my luggage not once but twice on the same trip?<br />
<br />
Why can't Air Canada just grow up and be like Westjet? <br />
<br />
Why does Kia use hamsters in their ads?<br />
<br />
Why do companies buy facebook likes?<br />
<br />
Why is American Idol still on the air?<br />
<br />
Why Premier Sellinger are you allowing the Manitoba Public Insurance Corporation to pay the outgoing CEO $180 an hour as a consultant after you gave her a 6 figure compensation package to retire?<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-77725428411347219192014-05-05T05:00:00.000-05:002014-05-19T15:27:23.476-05:00Random Whys From The WeekendWhy am I getting notifications on my LinkedIn that people love my picture? Creepy!<br />
<br />
Why doesn't the Manitoba NDP Government match every dollar given for worthy causes at their provincially run Liquor stores?<br />
<br />
Why does the NHL let NBC interview coaches during the game and not during intermissions?<br />
<br />
Why do dress shirts say wrinkle free when they have wrinkles?<br />
<br />
Why do hockey commentators say, "pretty good save"? Since when are there degrees of saves?<br />
<div>
<br /></div>
<div>
Why does Pepsi produce crappy TV ads? https://www.youtube.com/watch?v=cOAAE4gNBQ4</div>
<div>
<br /></div>
<div>
Why do businesses create facebook pages and promote them instead of promoting their own website?<br />
<br />
Why the Insurance Brokers Association of Manitoba President's Dinner is one of the best events of the year. They surprised the attendees this year with special musical guest KD Lang. <br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/68dEpRqxhGI" width="420"></iframe><br />
<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br /></div>
<div>
<br /></div>
<div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
</div>
Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-42641855960835210222014-04-21T05:30:00.000-05:002014-04-21T07:31:22.850-05:00Some Random Whys From The WeekendWhy will Evander Kane make 6 million next year? Jonathan Toews will make 7.5 million and has won two Stanley Cups, an MVP, a world junior hockey championship and a gold medal for good measure.<br />
<br />
Why does Hollywood make crappy movies?<br />
<br />
Why are you buying into the social media bullshit (thanks <a href="http://www.amazon.ca/Social-Media-Bullshit-B-J-Mendelson/dp/1250002958">B.J. Mendelson for a great book on social media</a>)? Walk the aisles of any store and pick a product social media made.<br />
<br />
Why do cellular phone companies and cable companies treat long term customers like garbage?<br />
<br />
Why do government offices make it impossible to reach a live person?<br />
<br />
Why was my garbage collected on a stat holiday and my recycling was not?<br />
<br />
Why did the City of Winnipeg Forestry cut branches down on all the trees on my street but not pick up ALL the branches? (Thanks for the mess.)<br />
<br />
Why do people pierce their ears and leave holes you can drive a semi through?<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-39301446729704879012014-04-20T17:58:00.001-05:002014-04-20T18:01:40.203-05:00The Golden Age of BullshitBrilliant message given by<a href="http://adcontrarian.blogspot.ca/"> Bob Hoffman, The Ad Contrarian</a>, at the Advertising Week Europe held in London. <br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/EyTn_DgfcFE" width="560"></iframe><br />
<br />Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-18460666301006373062014-04-18T15:01:00.001-05:002014-04-18T15:01:20.995-05:00Ad Aged: A Thursday poem.<a href="http://adaged.blogspot.com/2014/04/a-thursday-poem.html?spref=bl">Ad Aged: A Thursday poem.</a>: Whatever happened to hashtags? They were going to takeover the planet. You wouldn't just read an ad. You'd interact and scan it. ...Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-58401236835188092442014-04-14T06:32:00.002-05:002014-04-14T14:06:22.332-05:00Some Random Whys From The Weekend<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Verdana, sans-serif;">Why can’t you find a good set of windshield wipers?</span></div>
<span style="font-family: Verdana, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Verdana, sans-serif;">Why do ad agencies insist on turning advertising from an art
to a science?</span></div>
<span style="font-family: Verdana, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Verdana, sans-serif;">Why do ads use words like, “they say”? Just tell me who they
is!</span></div>
<span style="font-family: Verdana, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Verdana, sans-serif;">Why isn’t golfer Miguel Angel Jimenez not doing <span style="mso-spacerun: yes;"> </span>TV commercials? </span></div>
<span style="font-family: Verdana, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Verdana, sans-serif;">Why does Old Spice produce crappy ads?</span></div>
<span style="font-family: Verdana, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Verdana, sans-serif;">Why do politicians use the excuse to increase something on
the fact they there hasn’t been an increase in years or better yet, “we are
still lowest in the country"?</span></div>
<span style="font-family: Verdana, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Verdana, sans-serif;">Why didn’t the tall foreheads not put a dome on Investors
Group Field?</span></div>
<span style="font-family: Verdana, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Verdana, sans-serif;">Why doesn’t the Winnipeg Blue Bomber football team hire a
good public relations person? Staying hush on the water damage is….damaging!</span></div>
<span style="font-family: Verdana, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Verdana, sans-serif;">Why does the NHL let players on the shootout come to stop?</span></div>
<span style="font-family: Verdana, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><span style="font-family: Verdana, sans-serif;">Why doesn’t Winnipeg Mayor Sam Katz forego on hiring more communications
people and hire a good public relations person to help the Mayor with his
speeches so he never again says, “to be honest with you” when answering questions?</span>
</span></div>
Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-83290284810483011252014-04-04T05:30:00.000-05:002014-04-04T05:30:03.324-05:00And The Survey Says<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Surveys can be useless.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Especially the ones that ask you to rate from 1 to 10. </span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">One being not likely, 10 being most likely. </span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Most surveys are long and boring.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Isn’t it easier to have three questions?</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Did we help you find what you needed?</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">How did we do helping?</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">What could we do better?</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Either way you have to know that if you help me, I share.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">If you don’t I share.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">2-9 is a long way.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Or to put it another way, a load of bs.</span></div>
<br />
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<br /></div>
Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-22142742830348023032014-04-01T05:30:00.000-05:002014-04-01T05:54:46.715-05:00Who Is Not Buying New Cars<span style="font-family: Arial, Helvetica, sans-serif;">According to Edmunds.com, <a href="http://money.cnn.com/2012/09/17/news/economy/young-buying-cars/"><span style="background-color: white; color: #333333; line-height: 26px;">The share of new cars purchased by those aged 18-34 dropped 30% in the last five years,</span><span style="background-color: white; color: #333333; line-height: 26px;"> </span></a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://advertise.aarp.org/_files/AARP%20Media%20Auto%20eGuide%2013.pdf">AARP </a>reports that 50+ drivers purchase 6.2 million new autos each year, while 18-34 year olds account for 1.3 million. That’s a remarkable 400% 50+ advantage.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://blog.polk.com/blog/blog-posts-by-tom-libby/young-buyers-are-few-and-far-between">Tom Libby reports in his Polk blog</a> that, "The much-coveted new vehicle buyers age 18-34, sometimes referred to as millenials, are a dwindling group. Five years ago they accounted for 17% of all new vehicle buyers and now 11%". </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">In his post, </span><span style="color: #333333; font-family: Arial, Helvetica, sans-serif; letter-spacing: -0.03em; line-height: 1em;"><a href="http://business.time.com/2013/08/09/the-great-debate-do-millennials-really-want-cars-or-not/">The Great Debate: Do Millennials Really Want Cars, or Not?</a>, Bob Tuttle of Time says that, "</span><span style="font-family: Arial, Helvetica, sans-serif;">o</span><span style="color: #333333; font-family: Arial, Helvetica, sans-serif; line-height: 22.000019073486328px;">ne theory has it that the generation that came of age with the Internet and smartphones thinks cars are pretty lame."</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Bob Hoffman, The Ad Contrarian continually blogs about how the automobile industry is in love with this market that doesn't buy new vehicles. From his post, <a href="http://adcontrarian.blogspot.ca/2014/02/cats-who-want-to-be-dogs.html">Cats Who Want To Be Dogs</a>,</span><br />
<h3 class="post-title entry-title" itemprop="name" style="background-color: white; color: #660000; font-weight: normal; line-height: 1.4em; margin: 0.25em 0px 0px; padding: 0px 0px 4px;">
<span style="color: #333333; line-height: 20.799999237060547px;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">"People over 50 buy 62% of all new cars, but are not in any auto maker's media target. Auto makers typically buy 18-49 years-olds or 25-54 year-olds.</span></span></h3>
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #333333; line-height: 20.799999237060547px;">In other words, auto sellers direct about 100% of their effort at 38% of the market and about 0% of their effort at 62% of the market." </span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #333333; line-height: 20.799999237060547px;"><br /></span></span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #333333; line-height: 20.799999237060547px;">Yet with all this data the automobile industry continues to target the shopper who represents about a third of all new car buyers.</span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #333333; line-height: 20.799999237060547px;"><br /></span></span>
<span style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 20.799999237060547px;">And if you are going to hand your ad agencies multi million dollar accounts, you could at least ask for some creativity. Four car manufacturers TV ads all have current top 40 songs on the radio as the music beds in their ads. </span></span><br />
<span style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 20.799999237060547px;"><br /></span></span>
<span style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 20.799999237060547px;">Talk about sheep.</span></span><br />
<span style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 20.799999237060547px;"><br /></span></span>
<span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; line-height: 20.799999237060547px;">Nissan is using Bruno, Mazda has Capital Cities, Kia Soul features Lady Gaga and Fiat has Pharrel Williams with P. Diddy, Sean Combs, Puff Daddy or whoever he wants to be this year.</span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; line-height: 20.799999237060547px;"><br /></span>
<span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; line-height: 20.799999237060547px;">Robin Williams plays Sam Roberts in the TV comedy, The Crazy Ones a show about an ad agency Williams owns with his daughter. Roberts is an old school ad agency guy.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #333333; line-height: 20.799999237060547px;"><br /></span></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #333333; line-height: 20.799999237060547px;">In one episode he chastises the concept for an ad saying, "It's annoying and obvious. There is enough visual pollution in this world."</span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #333333; line-height: 20.799999237060547px;"><br /></span></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #333333; line-height: 20.799999237060547px;">Amen.</span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #333333; line-height: 20.799999237060547px;"><br /></span></span>
Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-10810932467591260872014-03-31T05:30:00.000-05:002014-03-31T07:13:56.498-05:00Some Random Whys From The WeekendWhy do men have hypenated names?<br />
<br />
Why do retail businesses rarely answer their phones?<br />
<br />
Why do politicians not lose their jobs when they lie?<br />
<br />
Why do businesses have people with no social skills in positions dealing with the paying public?<br />
<br />
Why do car manufacturers put more gizmos in our cars to play with and distract us from driving?<br />
<br />
Why do social media gurus think that people want to engage and have conversations when we have screeners like voice mail, call display and a do not call list.<br />
<br />
Why do governments cut social programs for addictions yet increase avenues for addictions like gambling?<br />
<br />
Why do people drive like it's always Sunday?<br />
<br />
Why do businesses think because they have been around for a long time they don't have to advertise? Stop the presses and tell that to McDonalds, Coke, Pepsi, Ford and GM.<br />
<br />
<br />
<br />
<br />
<br />Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0tag:blogger.com,1999:blog-2797789053742346274.post-19242490146459398662014-03-29T15:41:00.001-05:002014-03-29T15:50:06.860-05:00Great Ad Copy Advice From The Wizard Of AdsIf you sell advertising and in particular radio, one of the best resources you owe yourself to subscribe to is the <a href="http://www.mondaymorningmemo.com/">Monday Morning Memo</a> from Roy Williams.<br />
<div>
<br /></div>
<div>
Roy is the founder of the <a href="https://wizardacademy.org/scripts/default.asp">Wizard Academy</a> and is known as the Wizard of Ads..</div>
<div>
<br /></div>
<div>
I was lucky to have Roy speak to our radio group a few years back.</div>
<div>
<br /></div>
<div>
He's penned a trilogy of must have books on advertising.</div>
<div>
<br /></div>
<div>
Roy also has a number of <a href="http://www.rhw.com/who-are-the-wizard-of-ads-partners/">Wizard partners</a>. </div>
<div>
<br /></div>
<div>
<a href="http://timmilesandco.com/">Tim Miles </a>is one of those partners.</div>
<div>
<br /></div>
<div>
Tim writes a blog, <a href="http://timmilesandco.com/blog/">The Daily Blur</a> and its also a blog you should subscribe to.</div>
<div>
<br /></div>
<div>
Here is a great post on the <a href="http://timmilesandco.com/10-basic-steps-to-ad-writing/">10 Basic Steps to Ad Writing</a>.</div>
<div>
<br /></div>
<div>
Enjoy and thanks Tim.</div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com1tag:blogger.com,1999:blog-2797789053742346274.post-53434266343810245142014-03-28T14:27:00.001-05:002014-03-28T14:27:15.750-05:00The Double-Edged Sword Of Social Media<iframe allowfullscreen="" frameborder="0" height="270" src="//www.youtube.com/embed/p_7iWIhDr8w" width="480"></iframe><br />Tony Marianihttp://www.blogger.com/profile/06924044520734954667noreply@blogger.com0