Random Whys From The Weekend

Why did you produce this ad Coors? Should have come with a manual.




Why do you have to stand in line with your friend when you aren't buying anything?

Why is it I have yet to hear someone say they are engaging with a product on social media?

Why can't other airlines be like Air Canada and lose my luggage not once but twice on the same trip?

Why can't Air Canada just grow up and be like Westjet?

Why does Kia use hamsters in their ads?

Why do companies buy facebook likes?

Why is American Idol still on the air?

Why Premier Sellinger are you allowing the Manitoba Public Insurance Corporation to pay the outgoing CEO $180 an hour as a consultant after you gave her a 6 figure compensation package to retire?

CVS Pharmacy Customer Service

I forget when I reached out to CVS Pharmacy online to ask them about instructions to a 4 in 1 Heart Rate Monitor that didn't come with any instructions.

Without the instructions I can't work the darn thing?  

I couldn't find a You Tube video to show me neither.

And before you ask if I googled the instructions, I did and nada!

I have no kids at home to show me how to work this thing  so I sent CVS an email for a set of instructions.  

I mean how long would it take them to email me instructions.

So it was about 7 days ago that I sent the request from their contact page.

A response came today and they need the sku number.

I hit reply and there you go, the sku number.

Now here is the good news.

I should hear back in 5 business days!

What happened to all the engagement and conversation?

I am looking at 12 days for some instructions.

The Pony Express would have had me my instructions in three days!

Digital Media; Permission Or Interruption

It would revolutionize the ad world.

It was about engagement.

Conversation.

It would strengthen your brand.

Seth Godin on Permission Marketing:

"Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them."

So about those ads that pop up and block the page I want to read.  

Who gave you permission?

Why do you hide the x to close the page?

In fact when I am trying to close your ad, all you make me do is want to hate your product for taking up my time.

And by the way I have never clicked on one of those ads.

Maybe, accidently trying to close the ad.

But most likely one of the few reasons you see any click-throughs is because of "bots".

And those bots will cause marketers to lose over 11.6 billion dollars, according to a story by Gavin O'Malley in Media Daily News. 

And don't get me started on having to sit through your ads on You Tube.

Conversation my.....

You Lost Me At Engagement