Tuesday, February 15, 2011

Who is your customer

My colleague Trevor Finch has an interesting take on demographics.

If you are a media sales rep and deal with advertising agencies, have you ever asked yourself this question? How is it that almost everyone targets 25-54 year olds or 18-49 year olds?

Trevor's latest blog post about demographics and pychographics will hopefully help you look at your strategy in a different light.

Tony Mariani

Tuesday, February 8, 2011

Ads That Look Like Super Bowl Ads

The Ad Contrarian is Bob Hoffman, ceo of Hoffman/Lewis advertising in San Francisco and St. Louis.

I couldn't agree with him more in this post.

Ads That Look Like Super Bowl Ads

Sunday, February 6, 2011

Super bowl tv ads

It will cost 3 million for a 30 second ad this year.

Money well spent?

For who?

The ad agencies who get to create the ads?

Tom Asacker has been teaching and inspiring organizations and entrepreneurs for over 20 years. World-class brands including Procter & Gamble, UPS, and G.E. have called on Tom, a renowned speaker and strategic advisor.

One of his recent post asks the question, What is the Purpose of Advertising and what he may spend the 3 million on.

Tony Mariani

Thursday, February 3, 2011

To Groupon or not

Or any other social couponing sites.

Groupon sells your $100 gift certificate on-line for $50. Out of the $50 dollar sale, your business and Groupon split the $50 less any service charges, ie credit card charges you pay for. At 2.5% credit card charge and you take away another $1.25 and you have now netted $23.75.

$23.75 for offering a $100 gift certificate.

The theory is that you are getting new customers to try your product and hopefully convert them to repeat customers. But then you are starting a relationship with new customers who may always expect discounts.

Or are you falling in the same marketing plan that cellular and cable companies offer? Where new customers get special pricing at the expense of the loyal customers who have paid the freight along the way.

Why not take $25 and reward your loyal customers.

Tony Mariani