Tuesday, February 15, 2011

Who is your customer

My colleague Trevor Finch has an interesting take on demographics.

If you are a media sales rep and deal with advertising agencies, have you ever asked yourself this question? How is it that almost everyone targets 25-54 year olds or 18-49 year olds?

Trevor's latest blog post about demographics and pychographics will hopefully help you look at your strategy in a different light.

Tony Mariani

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