My colleague Trevor Finch has an interesting take on demographics.
If you are a media sales rep and deal with advertising agencies, have you ever asked yourself this question? How is it that almost everyone targets 25-54 year olds or 18-49 year olds?
Trevor's latest blog post about demographics and pychographics will hopefully help you look at your strategy in a different light.
Tony Mariani
No comments:
Post a Comment