Social Media and Seinfeld

You have to love Seinfeld.

For a show about nothing, not a day goes by that I find myself saying, "that right there is a Seinfeld episode".

It would be interesting to see Seinfeld in the social media era.

George would be creeping out girls from college on Facebook.

Elaine would be all over blogging, pinterest, vine, yada yada yada..

Kramer had so many cockamamie ideas like perfume that smells like the beach and making your own pizza, that he would be all over every social media startup.

And Jerry, well he would just be Jerry.

There was an episode that kind of reminds me of social media and all the gurus.

It was the reservation episode.




"Anybody can take a reservation but holding the reservation is the key".

If you are going to brag about how facebook done properly beats traditional media then you better be prepared to show examples.

Otherwise all you really have is a theory about....nothing!

Social Media Should Not Be Your Entire Marketing Plan

Should social media be part of your marketing mix?  Of course.

Problem is that far to many have bought, the social media IS my advertising campaign, hook line and sinker.

Social media such as facebook, twitter, pinterest, google+ etc etc is not an advertising campaign.  

But if you think a like on a facebook, tweet, a share on google+  at the expense of your traditional advertising  is going to make your cash register ring, think again.

If that were the case, you and your friends would all drive the same car, wear the same clothes and all eat at the same restaurant.