Social Media Should Not Be Your Entire Marketing Plan

Should social media be part of your marketing mix?  Of course.

Problem is that far to many have bought, the social media IS my advertising campaign, hook line and sinker.

Social media such as facebook, twitter, pinterest, google+ etc etc is not an advertising campaign.  

But if you think a like on a facebook, tweet, a share on google+  at the expense of your traditional advertising  is going to make your cash register ring, think again.

If that were the case, you and your friends would all drive the same car, wear the same clothes and all eat at the same restaurant.