Like traditional advertising, I can flip channels when ads come on or turn the newspaper page. I can control the intrusiveness.
On line, I cannot.
Case in point.
I have spent a couple of days looking to book a winter vacation and also looking at ordering glasses on line.
Now, every time I am on line, I am bombarded with ads for both.
Memo to both advertisers, I didn't buy from you.
Now if I can just turn those annoying ads off.