It is the new black of advertising.
And it's not going anywhere soon. The social media list is growing everyday and you may be struggling with, "do I or don't" get on board.
Social media is work. You just don't jump on the bandwagon and the money comes rolling in. Social media is real time. It's now.
The Wizard of Ads, Roy Williams says, "all the amount of advertising in the world will not fix the problems you have inside your place of business".
So no matter what you decide about social media, somebody still has to buy something. Will you give them an okay buying experience or a wow buying experience.