Monday, May 10, 2010

Trust me

That line was followed by, "there has never been a better time to buy". The radio ad for a Chrysler dealer running all weekend on more than one radio station.

Image that, a car dealer voicing his own radio ads and coming off like..a car salesman.

This car dealer should be asking his buying customers why they bought from him and consider using that as his message. All things being equal in the new car buying business, promises and statements like that don't resonate.

You might as well tell me you have a bridge to sell me too.

Tony Mariani

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