Roy is the founder of the Wizard Academy and is known as the Wizard of Ads..
I was lucky to have Roy speak to our radio group a few years back.
He's penned a trilogy of must have books on advertising.
Roy also has a number of Wizard partners.
Tim Miles is one of those partners.
Tim writes a blog, The Daily Blur and its also a blog you should subscribe to.
Here is a great post on the 10 Basic Steps to Ad Writing.
Enjoy and thanks Tim.