Tuesday, February 19, 2013

Disconnect In Your Advertising

I never understood why real estate agents buy into the big newspaper ad that features a little picture of them and 150 other agents.

I guess in this case the agents are paying into an advertising fund so they likely don't have much of a say as to how that money is spent.  Usually the real estate company elects an advertising committee who directs the advertising fund.

ReMax was recognizing their agents in a variety of different classes with no explanation.  So I thought I would guess what the category means with my explanation in brackets.

Lifetime Achievement  (Like the title says they have been at it all their working life)

Hall of Fame (Life time batting average of .333.  Oops sold 3 out of every 10 houses they listed)

Diamond Club (Like the Diamond Jubilee, 60 years of service)

Chairman Club (Won a trip to China to see Mao's tomb)

Platinum Club (Qualified for a Platinum credit card)

100% Club (Had perfect attendance to work last year)

Executive Club (Can't sell so they teach)

Why wouldn't they have just skipped the ad and instead used it for a better TV ad.

How does Jim Croce's, I Got A Name, have any relevance.

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