I hate the term "thinking outside the box".
No doubt you will hear it a lot given the economic turmoil. I think its used because the prognosticators don’t have answers and want to re-invent the wheel.
We allow technology and gurus to change the way we do business. Like….
Voice mail. Let’s let our paying customers go through a jungle of press 1, press 2 to speak to a live human being, that is if your lucky to get a live person.
Return policy. Let’s charge our paying customers a fee if they buy something from us and then have to return it. We will call it a re-stocking charge.
How would things look like inside the box?
Answer the phone. Why do you have one?
Need to return something? No problem here is your refund.
I don’t think the way we do business has changed. Its still an exchange of money for goods or services.
We don’t need to think outside the box.
We just have to make sure that the inside of the box represents what people see on the outside of it.