The right of passage in advertising is to knock heads with an ad agency when they have not included you in a buy.
Ad agencies buy media based on age groups like adults 25-54, adults 18-49, females 25-54.
When you focus on age groups, a very important criteria is missed, the ones with money!
Derek Dunham has a great post about a large group of people who are ignored by almost all advertising.
"But with less than 5% of advertising spend aimed specifically at this age group, advertisers are either not seeing the opportunity or don't know how to engage this audience", writes Dunham.
I am 53 and my youngest are twins who will be 25 in January. Both work and they do okay.
The wear running shows and I wear dress shoes.
I own my house, they rent.
Our cars are paid for, they have payments.
Can you see the picture?
Other than being related the only thing we have in common is we are in the 25-54 age group.
Bob Hoffman and Sharon Krinsky and their Type | A agency have put together a great video.
If you want to sell more, watch this.