Friday, January 7, 2011

QR Codes

Quick Response Codes.

Wikipedia describes it as a specific matrix barcode (or two-dimensional code), readable by dedicated QR Barcode reader and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.

QR codes can be a great coupon alternative.

Think cross promotions. Say you own a number of restaurants, you can use the QR code on table tops to promote your other restaurant specials.

The opportunities are endless. You will need a QR code scanner. Blackberry has its own scanner and you can find others at, or

Download and have some fun.

Check this page out and see them in action.

Tony Mariani

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