Your brand can compete with the big boys.
That is providing you have let those in the know build your website. Don't cave to the cheapest price.
Just a some of the many questions you need answers for.
What do you want your site to do?
Will you need e-commerce?
Are you capturing email addresses?
Who will manage the website?
Will you need a photographer or buy stock footage?
Will you want pay per click, search engine optimization?
Spend the extra money and hire someone who does this for a living.
Or you won't stand a chance with your brand against the big boys.