Does Groupon Erode Price And Is Groupon Right For Your Small Business? - Marketing - The Bold Approach Method

Dave Lakhani has been described as a "Marketing Genius","Business Acceleration Strategist" and "Multipreneur" by his peers and the media. He has been responsible for developing dynamic strategies driving record breaking growth and increases in sales in more than 500 businesses in the past 10 years. Dave is an in demand speaker, author and trainer.

And this is probably the best post you will read about whether Groupon is good for your business.

Does Groupon Erode Price And Is Groupon Right For Your Small Business? - Marketing - The Bold Approach Method

Tony Mariani

Pepsi and the social media experiment that bombed

Social media is the new black.

Does it work? Of course.

But not always. And before you think of abandoning mainstream media for social media, here is The Ad Contrarian's blog on Pepsi wiping the blood from their nose.

Tony Mariani

Billboard advertising at its best

The biggest mistake on billboard advertising is clutter. Trying to get to much information on and it becomes busy.

Another mistake is street site of the board. That is when you can't make out the print while driving.

Here is an article and samples of great billboard advertising brought to you by Bestdesigntuts .

Tony Mariani

When just a tweak tells a different story

Jeff Sexton has written a great piece on how the smallest of changes to your creative can emote a different message and action .

Tony Mariani

Who is your customer

My colleague Trevor Finch has an interesting take on demographics.

If you are a media sales rep and deal with advertising agencies, have you ever asked yourself this question? How is it that almost everyone targets 25-54 year olds or 18-49 year olds?

Trevor's latest blog post about demographics and pychographics will hopefully help you look at your strategy in a different light.

Tony Mariani

Ads That Look Like Super Bowl Ads

The Ad Contrarian is Bob Hoffman, ceo of Hoffman/Lewis advertising in San Francisco and St. Louis.

I couldn't agree with him more in this post.


Ads That Look Like Super Bowl Ads

Super bowl tv ads

It will cost 3 million for a 30 second ad this year.

Money well spent?

For who?

The ad agencies who get to create the ads?

Tom Asacker has been teaching and inspiring organizations and entrepreneurs for over 20 years. World-class brands including Procter & Gamble, UPS, and G.E. have called on Tom, a renowned speaker and strategic advisor.

One of his recent post asks the question, What is the Purpose of Advertising and what he may spend the 3 million on.

Tony Mariani