Monday, April 26, 2010

When direct mail is sloppy

I received this from department store HBC (Hudson Bay Company). What you see here is actually 2 mailers.

Bay Mailer

My business card displays both radio stations. Here they have obviously missed that fact and decided to add me for each station.

Bay Mailer 2

Same offer in each envelope. But here is where they lost me and really wasted their money.

Bay Mailer 3

I have never bought their HBC cards for employees. Heck I have never bought an HBC card.

Someone didn't do their homework and I wonder how many more on their mailing list are like me. How much did those mistakes really cost.

Tony Mariani

No comments: