Tuesday, April 13, 2010

The problem with stock ads

If the fours seasons are significant where you live, then its really important to pay particular attention to your advertising message.

Car manufacturers are probably the worst offender. TV ads are shot where it looks like its summer and the ads run in the midwest where there is two feet of snow.

It's really hard to engage an audience, viewer, reader or listener when you your ad is saying one thing and the weather outside says different.

Tony Mariani

No comments: