Friday, February 19, 2010

Ads that are a numbers game

Newspaper ads that are a laundry list of weekly specials do not work on radio.

A sofa, chair and love seat for 999.99 or a queen size 792 pocket coil for 499.99 and with the 100 dollar rebate is only 399.99 but only until 6 pm Saturday the 15th at 1234 Main street. Call Acme Furniture 555-1212 for more info. Open 7 days a week 9 to 6.

That ad is a tune out.

The explosion of media choices has shortened attention spans. And price point advertising on radio is so 70's and 80's.

If its all about price point in your advertising, remember you are at the mercy of the competitor who can always sell it cheaper.

Tony Mariani

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