Thursday, February 18, 2010

And the award goes to

Motor trend car of the year. Award winning car of the year. This year's top homebuilder.

You get the drift. The line is old and overused in ads.

Awards are won and lost each year. What do you use for copy next year when you aren't the cock of the walk?

Nobody is buying that award winning stuff and it doesn't build brands.

Tony Mariani

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