What Facebook Likes Are Worth

I just read an article in Business Insider on what a facebook like is worth.

It is talking about a study conducted earlier called the facebook factor and four companies are listed.  Best Buy, Coke, Walmart and Blackberry.

"Someone who Likes Best Buy on Facebook is going to spend, on average, over $200 more per year PLUS are nearly 100% more likely to recommend Best Buy to a friend or relative".

Really.  These studies are always about companies that spend a gazillion dollars in advertising.  And in this case you notice two of the four companies are on life support?
I wish these social media experts, would give it a rest already.

Let's see how facebook likes work for Afansiev Shoe Service.

How is your social media really working

I must have a facebook page and twitter account. After all it's about engagement. Okay so riddle me this batman. I have a Blackberry playbook with problems. Called helpline only to be given an incident number and someone will be in touch. A month in and bumpkiss. I engaged them on twitter and two months,using hashtags and @, more bumpkiss! Memo to RIM, Rome is burning. Oh I guess you knew that. In reality, I don't need the tablet, I bought an iphone.