Social media marketing is not.
You likely won't find anyone who takes every opportunity he can to call BS on
social media marketing using, wait for it, social media.
His name is Bob Hoffman.
He is an adman, author and writes a very popular blog, adcontrarian.blogspot.ca
You can read all about him here.
And you can watch a great talk he gave to the Canadian Broadcasting Corporation here about online advertising.
About social media marketing.
Get your sunglasses on and read his latest newsletter below.
This will be the best hour you didn't pay a social media guru to spend your money on the new shiny marketing toy. And be sure to click the links in the newsletter.
| Harvard Agrees, I'm Worried
| An article in the current Harvard Business Review says: "...few
brands have generated meaningful consumer interest online. In fact,
social media seems to have made brands less significant." Warning: The article will make you want to stick a sharp object in your head. Read it at your peril.