Thursday, February 11, 2016

Out of Sight, Out of Mind

Linkedin spit out some names that I may know.

There he was. 

An old colleague that I hadn’t seen or talked to since he walked out the door about 
3 years before.

We weren’t friends that we socialized outside work.

But we did work together for a couple of years seeing each other every day.

He was still in town.

He had changed professions but still in sales.

Out of sight, out of mind.

Like the company that feels they can get by cutting back their advertising.

We have been advertising with you for years. 

Your audience knows us.

Until they need your service.

And they haven’t seen you in awhile.

What are the chances they will remember you?

Out of sight, out of mind.

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