If you are in business there is a level of expectation.
So if you are in the restaurant business, I would expect
your food to be “tasty and delicious”
If you are a garage, I expect that you have” licensed
qualified mechanics”.
My personal favorite is “friendly and knowledgeable sales
staff”.
Yet too often, businesses think these attributes must be in
their advertising message.
Do you see why it’s easy to blame the media you are using
for failure when really no one is buying the things that are a given.
Not to let the sales person off the hook. You should not allowing these phrases in the message.
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