"I think social media can provide value. The problem is there’s a lunatic fringe in the social media community that wants us to believe that social media is the answer to all problems, that it has “changed everything”, that advertising, marketing, television, and everything else is “dead”, that social media can give us a 4-hour erection and cure athlete’s foot. In the eyes of intelligent and thoughtful marketers these maniacs are viewed as snake oil salesmen. Worst of all, these are the people who the press loves to quote. It’s doing a lot of damage to the credibility of the industry."
You can read the rest of the article here at http://www.digiday.com/agencies/the-ad-contrarians-digital-reality-check/