The Ad Contrarian is Bob Hoffman, ceo of Hoffman/Lewis advertising in San Francisco and St. Louis. Bob is former ceo of MOJO USA and ex-president and creative director of Allen & Dorward. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, Seagrams, and more companies than he cares to remember. Bob is author of the books, The Ad Contrarian, and 101 Contrarian Ideas About Advertising. I would think Bob knows his way around media.
He also writes The Ad Contrarian blog and has latest piece is whether or not Facebook. If you are thinking of shifting money from traditional advertising to Facebook read his take on Farcebook.