Thursday, March 15, 2012

Facebook is a social medium not an advertising site

The next time you log on to your facebook site, look at the ads on the right hand side.

"What ads you say?"

Right. But just for fun have a look. Those ads are supposed to be matched to your profile. They are targeting you. In my case, last time I looked, only 1 of the 4 ads listed applied to me as I had been searching online for glasses. The other 3 not even close.

So before you jump all in with your advertising on social media sites and forego your traditional media, remember, Facebook is a social medium not an advertising site.


Tony Mariani

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