Facebook is a social medium not an advertising site

The next time you log on to your facebook site, look at the ads on the right hand side.

"What ads you say?"

Right. But just for fun have a look. Those ads are supposed to be matched to your profile. They are targeting you. In my case, last time I looked, only 1 of the 4 ads listed applied to me as I had been searching online for glasses. The other 3 not even close.

So before you jump all in with your advertising on social media sites and forego your traditional media, remember, Facebook is a social medium not an advertising site.


Tony Mariani

Is Facebook really worth 100 Billion?

The Ad Contrarian is Bob Hoffman, ceo of Hoffman/Lewis advertising in San Francisco and St. Louis. Bob is former ceo of MOJO USA and ex-president and creative director of Allen & Dorward. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, Seagrams, and more companies than he cares to remember. Bob is author of the books, The Ad Contrarian, and 101 Contrarian Ideas About Advertising. I would think Bob knows his way around media.

He also writes The Ad Contrarian blog and has latest piece is whether or not Facebook. If you are thinking of shifting money from traditional advertising to Facebook read his take on Farcebook.

Farcebook


Tony Mariani