Any marketing that conducts a survey and asks you for a laundry list to choose from to answer their question is really not interested in your answer.
Will any of these answers give, say, your cell phone provider a clear cut vision?
1. Most likely
2. Moderately likely
3. Less moderately likely
4. Least moderately likely
5. Not likely
Not likely. These are called grey surveys and yes I just made that up. No possible strategy can come out of them. And while we are at it, asking me to rate a service on a scale of 1 to 10 with one least likely is no better.
Nothing beats a yes or no survey with the ability to state why you are less likely or most likely to recommend your cell phone provider.
Those answers fix your customer service issues and make for some great creative.
Tony Mariani
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