A photo company offered a 74% discount. $305 certificate for $79
They sold all 95.
95 x $79= $7505
Half to Groupon and the photographer's take is $3752.50 less the credit card charges Groupon passes on to them. Lets assume 2-2.5%. $3658.68 left for the photographer.
Let's assume in a perfect world that each session is one hour. $3658.68 /95= $38.51 per hour session.
Hardly worth the effort. But the photographer is trying to stimulate business. Why else discount a $305 value for $79.
This type of deep discounting spells trouble.
So what is the true value of this offer? $305 or the $38.51 the photographer netted?
Is the photographer inflating costs?