Friday, July 2, 2010

Which means

What you should always ask when writing an ad.

To often, sales reps cave to what the owner wants in the ads which is usually a list of platitudes. This is where the line "which means" should come into play.

Michele Miller of shares how she used these two words for a client in her blog post, "Ad Copywriting: The One Question You’re Probably Not Answering".

Tony Mariani

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