What you should always ask when writing an ad.
To often, sales reps cave to what the owner wants in the ads which is usually a list of platitudes. This is where the line "which means" should come into play.
Michele Miller of WonderBranding.com shares how she used these two words for a client in her blog post, "Ad Copywriting: The One Question You’re Probably Not Answering".
Tony Mariani
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