Just curious about this mailer you sent me. Judging from paper stock and addressed envelope, this mailer was expensive.
Ms Ramsay, I am a Primus customer and you send me my bill electronically. I am not sure why you wouldn't have sent me an email telling me of this offer.
There are some tremendous email marketing programs that would have saved you a lot of trees. And I am betting your redemption for the 25 AIR MILES via email is probably 10 times the industry standard of 2-3% on direct mail.
And regarding the call to action, the phone number should go directly to what you want me to do, not to your main number that I have to now press 1, press 2, press 3. The frustration level rises with each number one has to push.