Its easy to get caught up in the whole social media, digital media and new advertising world.
You hear it a lot and it's today's version of "I need to be in the yellow pages because all my competitors are".
The digital world is in a constant change. Before you spend the kids college fund on redesigning a web page, step back a moment and review the way you do business. Putting up a new website without a plan to monetize it is just another website offering free stays at your hotel with multiple night bookings.
It doesn't matter the break neck speed the world is going at today in this new internet age. Check that marketing plan. You still have to give the consumer a compelling reason to do business with you.