Sunday, December 6, 2009
Signage That Says Nothing At All
This is a shopping centre. Its not the Oxford shopping centre. There are no stores in the mall called Oxford.
Oxford owns and manages the mall. They own a lot of malls.
I am guessing that they didn't hire an ad agency or public relations firm to come up with the positioning line, "Manage With Pride". At least I hope they didn't.
I don't get the purpose of wasting window space.
Should have stuck to "In" and "Out". That tells me something.