When you ask these 3 questions, be prepared for the owner to have the deer in the headlights look.
For the most part advertising is foreign. Its usually is done on a whim and a prayer.
So try these 3 questions.
1. You know Mr. Business Owner, advertising is an integral part of any business operation. Would you agree that you need a plan and stick with it to the end?
2. My experience has shown me that many businesses fail to put enough emphasis on an advertising plan over the long term. Worse many businesses do not measure how well their advertising is doing. How do you measure your advertising success?
3. How do you determine your advertising choices?
Try it on your next call and then come back and leave a comment of the call.
Betcha your answers will be priceless!