Friday, January 2, 2009

Words That Should Never Be In Your Ads

Some ad copy I can do without hearing or seeing in 2009:

Our once in a lifetime semi-annual sale

Its our people that make the difference

The new models are here

The boss is on vacation

Friendly, knowledgeable staff

Service second to none

Store wide savings

Customer comes first

Won't last forever

Is going on now

Ends soon

Big savings time

That time of the year again

The sale you have been waiting for

Clear out the show room

Lots of free parking

and my personal favorite,

There has never been a better time to buy

The litmus test for your advertising message is, to take your name out of the ad and insert your competitor's name. See anything different?

The real litmus test is, can the customer you are spending your advertising dollars tell the difference.

Tony Mariani

1 comment:

muzz said...

To be added to the list:

We would rather sell it than count it

and the classic "brought to you by" tag
visit us at 123-5786 Street or call us at 967-4562.