Some ad copy I can do without hearing or seeing in 2009:
Our once in a lifetime semi-annual sale
Its our people that make the difference
The new models are here
The boss is on vacation
Friendly, knowledgeable staff
Service second to none
Store wide savings
Customer comes first
Won't last forever
Is going on now
Ends soon
Big savings time
That time of the year again
The sale you have been waiting for
Clear out the show room
Lots of free parking
and my personal favorite,
There has never been a better time to buy
The litmus test for your advertising message is, to take your name out of the ad and insert your competitor's name. See anything different?
The real litmus test is, can the customer you are spending your advertising dollars tell the difference.
Tony Mariani
1 comment:
To be added to the list:
We would rather sell it than count it
and the classic "brought to you by" tag
visit us at 123-5786 Street or call us at 967-4562.
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