Hudson's Bay Could Learn From Apple

I love Apple but after the iOS 7 update, hate it!

It came glitches.  I lost some data so off to the Apple store.

20 minutes later, problem solved.

And I left buying a new case for my iphone.

Back to loving Apple.

Hudson's Bay should borrow a page from Apple.

Hudson's Bay spends millions in advertising.

But they can't seem to find anyone to man a cash register.

Apple gets it.  

They have the portable handheld devices that takes credit cards and debit cards. And they email you your receipt.

Think of how much data you have now collected.  The marketing you can do.

And save me the aggravation of walking through your store looking to give someone money!

Want To Sell More? Fire Your Ad Agency.

If you are in advertising sales, the headline shouldn't surprise you.

The right of passage in advertising is to knock heads with an ad agency when they have not included you in a buy.

Ad agencies buy media based on age groups like adults 25-54, adults 18-49, females 25-54.

When you focus on age groups,  a very important criteria is missed,  the ones with money!

Derek Dunham has a great post about a large group of people who are ignored by almost all advertising.

"But with less than 5% of advertising spend aimed specifically at this age group, advertisers are either not seeing the opportunity or don't know how to engage this audience", writes Dunham.

I am 53 and my youngest are twins who will be 25 in January.  Both work and they do okay.

The wear running shows and I wear dress shoes.

I own my house, they rent.

Our cars are paid for, they have payments.

Can you see the picture?

Other than being related the only thing we have in common is we are in the 25-54 age group.

Bob Hoffman and Sharon Krinsky and their Type | A agency have put together a great video.

If you want to sell more, watch this.

I just don’t get any of this TV ad.

A bunch of mascots who have had lunch and its time to pay the bill.

A geek waiter with a handful of debit  cards with NHL team logos on it. 

He says, “gentlemen, lets see who is going to pay”.

He picks the Vancouver Canucks

And says, “who has the Vancouver Canucks”.

Now unless you were dropped on your head as a baby or been smoking crack with Rob Ford, how the heck do you miss the mascot with the VANCOUVER CANUCKS LOGO on him!

To Scotia Bank, please stop please stop playing this dumb commercial.

You would better off to have Rob Ford amongst those mascots and pulled his debit card to pay and then handed it to him so he could cut up a couple of lines to snort. 

A Visit To The Eye Doctor

I took my 84 year old father in law to the eye doctor. 

He wasn’t looking forward to it.  He began reading all the license plates of the cars in front of us and the make and model and where the car was bought.

I wondered why he was doing this.  It’s not like he had to prove anything to me or that the doctor was going to ask me how his vision was.

My father in law has glaucoma, cataracts and macular degeneration. 

The doctor says it comes with age.  There isn’t anything he can do about the macular degeneration and the cataract is not bad enough to operate.  With the glaucoma, he said to just keep using the drops and see you in six months.

On the way home, more license plate reading.

And then he mentioned how his grandma and grandpa used to fight over the magnifying glass to read the paper.

It got me thinking about the history of eyeglasses.  Wikipedia says they go back to around 1286 in Italy.  It also says that Benjamin Franklin invented the bifocals.

Knowing what I pay today for eyeglasses you have to believe back then the cost just made it impossible to afford and there must have been a lot of, “blind as a bat” people.

Saving grace back then is they rode horses.  Lots of open space. No worries of crashing.

Then again they also carried guns.

Maybe that is where the phrase, “couldn’t hit the broad side of a barn came from”!

Fake Traffic Is Causing a Crisis for Advertisers | Adweek

Fake Traffic Is Causing a Crisis for Advertisers | Adweek

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